The Microsoft/Yahoo transition is in full force and so far moving very smoothly. Last week the organic search on Yahoo was switched to Bing’s results. This week began the long and hopefully smooth process of moving paid advertisers on Yahoo to Microsoft Adcenter.

Starting October 1st, Microsoft Adcenter will be the central platform to handle paid advertising on both Bing and Yahoo. This part of the transition involves moving millions of campaigns which include keywords, ads, and statistics from Yahoo’s Search Marketing platform to Microsofts.

Everyone knows that Google has dominated the Search Engine space from the beginning. With Microsoft’s increased exposure on Yahoo, the company is expected to gain 26 to 30 percent of the market. The competition is getting better and better in the Search industry.