Every once in a while we are a little paranoid about our reputations being scarred via the web. Googles CEO, Eric Schmidt told the Wall Street Journal that he thinks “every young person will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends social media sites.” Makes you a little worried about the picture you were tagged in, huh?

It’s no secret that Google stores data about each search we preform for a nine month period. But is it really gone forever? We have seen person reach some sort of importance in the media only to be squashed by some photo they were in several years earlier.

Is it possible that Google is not abiding by all the privacy concerns that all of us have? We seem to think so. Especially when the CEO tells us that we will someday have to change our names.

The good news today is that the Search Alliance is starting to roll out with Bing and Yahoo. This will allow sort of a partnership (alliance) between the other two Search Engines to compete and fight back at the evil empire. Maybe we all won’t have to live under Googles rules much longer.