It’s almost official. Apple’s rumored iTV platform will be on store shelves in September. Once named Apple TV, the new platform now called iTV will be running iOS and is expected to change the way we watch tv.

The rumor came from Digg founder, Kevin Rose, who posted on his blog that the revamped Apple product will take the world by storm before everyone else’s version of TV/internet connect-ability gets released. It’s sure to be a hot item for the holiday season and should put up some sharp competition against Google TV as well as some TV manufactures new App upgrades.

Apple iTV will cost $99 which is pretty darn reasonable as it will just allow any feature you have on your iPod,iPad, and iPhones. Get ready for a crazy holiday season with tons of tech upgrades for our living rooms.